In a world where seeing is believing, people of all ages are looking for new ways to interact with their favorite stories and characters. And machine learning presents an opportunity to make this a reality.
To promote the film Pete’s Dragon, I collaborated with Disney and Google to create an augmented reality experience that uses the magic of Google Cloud Vision to let everyone play hide-and-seek with Elliot the dragon.
Via dragonspotting.com, people set out on a quest to find Elliot using their smartphones. They’re prompted to seek everyday items, such as couches, bicycles or trees, near their homes or around the neighborhood. Once they find the quest object, they can view Elliot through the lens of their phone.
Role: Creative Director
Production: Media Monks